Every business needs leads to survive. And I’m betting that as a small or medium business owner, you have tried many different lead sources already, with varying levels of success.
We have tried nearly every type of lead generation tactic out there and have decided to focus solely on PPC-generated leads, as they convert into sales better than any other. Here’s why:
First Party Leads
Leads from PPC are first-party. In other words, the person making the enquiry has expressed an interest in your particular product or service, and their details are delivered immediately into your email inbox or leads platform. These leads are so much better than third-party leads, which are typically harvested from wide-spectrum demographics and a speculative assumption about the customer’s wants or needs (eg co-reg, incentivised, email marketing).
PPC leads, as opposed to an email list or list of names derived from other 3rd party marketing methods, are always fresh. Leads generated by Paddock Media are always delivered in real-time. As long as your sales department is set up to efficiently deal with leads, you could be closing a deal with a customer just a few minutes after they have expressed an interest in your product or service.
Active Customer Intent
If somebody uses Google or Bing to search for a product or service, they are expressing active interest – in other words, intent to buy. They have actively searched for your offering and are thus much further down the sales funnel, and much more likely to make a purchase. Compare this to other types of lead generation where data may be old, non-exclusive and only focused on demographics (more of a scattergun approach).
It’s clear that of all the lead sources available, PPC produces the best results.